Wearable Wellness,
Worn With Purpose.
Built on the belief that vitamins should be worn, not digested. Clear, discreet, and designed to blend into your skin - this is the story behind The Friendly Patch Co.
5th Company in Health & Wellness
lost through digestion
nutrient release
built from scratch
no pharmaceuticals
Mission, Vision & Goals
Every decision we make - from ingredient sourcing to the way our patches are designed - flows from three foundational commitments.
Our Mission
To make healthy living radically accessible - without sugars, without pharmaceuticals, and without asking people to choose between convenience and quality. We deliver all-natural wellness through the skin, exactly as nature intended: steady, clean, and uncompromised.
We believe wellness should be effortless. Peel it. Stick it. Forget it. - and let your body do the rest with ingredients it recognizes.
Our Vision
A world where wearing your vitamins is as natural as reaching for a glass of water. We see wearable wellness becoming as common as energy drinks - but without the crash, the junk, or the gut-wrenching waste of nutrients that barely make it to your bloodstream.
We're building the category that replaces the pill bottle with something better - and doing it while helping protect the oceans we love so deeply.
Make pharmaceutical-free, sugar-free wellness available to everyone - not just the elite. Our patches are priced to be a daily habit, not an occasional luxury, with formulas backed by science and built around what your body already knows how to use.
Prove to the world that wearable delivery is the future of supplementation. Every patch we sell is a demonstration: you don't need to swallow something to benefit from it. We're committed to expanding the science, the range, and the reach of transdermal wellness.
Steve surfs, paddleboards, and dives with sea turtles. That love is baked into our DNA. All company charitable resources are directed to ocean-health organizations - because a healthy planet is the foundation every other wellness goal is built on.
company from scratch
There's a face
behind this brand.
Steve Croke has sold four companies he built from the ground up in the Health and Wellness space. If you've ever opened a prescription bottle at Walmart or CVS, you've held something he created - the patented child-resistant amber pill container from his company, Friendly & Safe Packaging.
"Friendly" has always been the right word. It carried from that first company into this one, The Friendly Patch Co., because Steve believes that wellness - like good business - should feel welcoming, not clinical.
The entrepreneurial conviction is simple: you lose up to 80-90% of what you swallow in the gut. A patch skips that entirely. Nutrients cross the skin barrier, enter the bloodstream directly, and release steadily over 12 hours. No pill. No digestive loss. No junk.
The patches themselves are clear plastic - discreet by design, blending naturally into the skin so you can wear them anywhere, anytime, without anyone knowing. Wellness that works quietly in the background, exactly how it should.
Learn More About SteveA Smarter Way to Supplement
Transdermal delivery has been trusted for 20+ years in clinical settings (think nicotine patches). We've brought that same principle to everyday vitamins and wellness ingredients.
Peel & Apply
Apply to a clean, hairless area - inner wrist, upper arm, shoulder, or ankle - wherever blood vessels are closer to the surface. Takes seconds.
Direct to Bloodstream
Ingredients cross the skin barrier and enter circulation directly, bypassing the gut that destroys up to 80-90% of traditional oral supplement potency.
12-Hour Steady Release
No spikes. No crashes. The patch delivers a metered, consistent dose throughout the day - or overnight - so you feel it when you need it.
Protecting the OceansWe Call Home
Steve's love for Baja, the Grenadine Islands, and Eleuthera Bahamas shapes everything The Friendly Patch Co. stands for. The hope is to spend the rest of his life surfing, paddleboarding, and diving with whales, dolphins, and sea turtles. All charitable resources from the company go to organizations that keep their home clean and alive - because without our ocean's health, our planet will suffer enormously.
Learn About Our Givinggo to ocean health
in health & wellness
patch science applied
These are my words, and I'm sticking to them. I patch up day and night for healthy living without the use of sugars and pharmaceuticals - and I hope you enjoy our patches as much as I do. There is a face behind this brand, and I truly appreciate your business.
